Even before I started blogging, two years ago, I’ve always been an avid blog reader. I read blogs for fun, for information, for reviews, for inspiration and for every other thing. The problem is there are a gazillion blogs out there and I’m almost always confused on which one to choose. I usually pick a couple to read based on the preview images or headlines and stick with the ones I like best. There are many reasons why I would not read your blog but I like to give all blogs a chance at first.
But once I’m on your blog and you have my attention, I beg you and your blog not to dash my hopes. If that happens, I will probably never visit your blog again. Life is too short for forced friendships, bad outfits and bad blogs.
I am not a blogging expert but the information I will share today is my personal experience on why I would not read your blog. It sure would be helpful in shaping your blog and making it more appealing to your readers.
WHY I WOULD NOT READ YOUR BLOG
1. Bad blog layouts
This is the first impression I have of your blog and we all know that first impressions last the longest. Ensure the theme of your blog suits your brand and fits the niche you are writing for.
For example, if you write horror fiction (I’ve never visited a blog in this niche before), then maybe use a darker background than normal but if you’re in every other niche, please use a white background. Personally, once I visit your site and it has a dark background – it automatically reduces the time I spend on there and would probably make me not read your blog.
The blog theme used also matters a lot! I know premium themes are expensive (and you may not be ready to invest that much) but there are so many beautiful free themes as well. The main point here is ensure your theme is clean and simple so I can actually focus on your content.
Useful post – Five free minimalist themes
Now formatting, once I visit your blog and I see that the font is inconsistent (e.g changes from paragraph to paragraph) or the font is an ancient cursive I can’t even read, then you’ve lost me. I can’t strain my eyes to read your blog when there are so many other blogs, you know.
I know we all have to make a living, but please consider me – your blog reader. You can’t have unrelated ads all over your posts and blog and expect me to enjoy my experience on there. I once visited this blog and literally, every time I visited a new page – there will be a popup. That’s a huge turn off for me. Flashing ads and Google Adsense on every side bar space is also a no no.
Did you know – In August 2016, Google announced that sites that use mobile popups on pages that users visit directly from the Google mobile search results “may not rank as highly”.
This means that them popups may actually be affecting your ranking on Google search. If I were you, I’d get rid of them at least on mobile as that’s the most inconvenient.
3. Lack of Useful Content/Misleading Headings
This is the absolute worst. Imagine searching for ‘how to wear a hat’ on Google and then visiting the 5th search result. On getting to the blog, you realize that the post is about where to buy hats from and is not useful to your search. In my mind, that blog is already blacklisted for offering misleading content.
I once saw somewhere that as a blogger, you have to provide so much value that readers cannot ignore you. This should be the goal of everyone with a blog, to provide value within their niche. To achieve this, you should be very clear on two things:
- What is the key thing I want my readers to gain from this post?
- Who are my target readers?
Are you trying to inspire someone’s next outfit? Teach a new skill? Or even educate about recent happenings? You need to understand this first before your readers will.
4. Blogs that have no personality
Yes yes, I know you’re trying to teach me a new skill but please let your personality shine through. Be yourself! There are many blogs out there that have no soul and when reading them I hear a generic computed voice in my head. Don’t let your blog be like that or I would not read your blog.
One blogger that does this perfectly is Ifeoma of drapedinbasics.com. The main reason why I’m a consistent reader of her blog, is because I like her personality which shines through her content.
5. You don’t utilize social or newsletters
Most of the blogs I visit consistently are the ones I’m subscribed to. I don’t always go to check up if my favorite bloggers have posted because I already receive a notification in my email. I might like your blog, but because you don’t publicize enough on social media – I may never get to read some of your best works.
For WordPress bloggers, the Jetpack subscription is very useful as it sends out notifications automatically to followers. (You should follow me here. )
Those are the main things that would make me not read your blog. I know everyone has different views about this and I would love to know your views. What would stop you from reading a blog?